In Japan, the volume of primary industry production has been on the decline due to the aging and decreasing population of agricultural workers, and fundamental structural reforms are necessary in order to achieve sustainable industrial expansion. On the other hand, in Asia, interest in pesticide residues as well as in health and salad culture is rapidly increasing, and efforts to incorporate safe and secure Japanese food ingredients, production techniques, and quality and hygiene control methods are increasing. This movement is becoming more active as the wealthy population grows.
Future Food System Association (FFSA) recognizes that it will be difficult to expand agriculture and food related businesses with the way things are headed, and via our businesses listed below, we support our member companies in improving their international status and expanding their overseas business.
We support the expansion of exports of facility-type primary industries and related equipment by deepening contact and cooperation with overseas markets through exhibitions, mainly in Asia.
With regard to SFC-related equipment, we make recommendations by FFSA based on certification by experts, aim to enhance customer value in Japan and overseas (especially overseas) and to improve SFC.
Based on industry demands, we make proposes to government ministries and agencies on the future image of facility-type primary industry and support measures.
FFSA aims to improve the eating habits of the world, especially Asia, by contributing to the construction of safe and secure smart food chains in Japan and abroad and increasing their value.
We kindly ask you to agree with the purpose of this association and consider participating in FFSA.
FFSA Chairman Koichiro Kanaya
The purpose of establishing FFSA is i) to develop Japanese industries, especially primary industries, ii) to promote overseas business development, and iii) to improve profitability by expanding scale and enhancing the semantic value of Japanese products and technologies in overseas businesses.
Through the project of Council on Competitiveness-Nippon (COCN) (implemented from 2015 to 2017), we made policy recommendations for the above objectives.
Then, after first becoming a voluntary organization established by the Ministry of Agriculture, Forestry and Fisheries as an aspect of “industry-academia-government collaboration, “Field for Knowledge Integration and Innovation (FKII) The Council of Industry-Academia-Government Collaboration” as an activity conducted by “Farm Complex R&D Platform in Society 5.0,” we established the FFSA (Future Food System Association) in April 2020.
We aim to contribute to the realization of Society 5.0 by innovating and expanding the Japanese food-related industry, which guarantees “food” and health, through conference activities conducted via industry-academia-government collaboration.
We aim to improve the international status of Japan’s primary industries and food industry through the development of primary industries and the realization of a sixth industry through the fusion of secondary and tertiary industries.
Under the above vision, FFSA shares the following purposes.
In order to achieve the above objectives, expand the businesses of members, and improve business efficiency, FFSA will discuss and make decisions through mutual cooperation, and promote collaborative activities.
To be “proof of the safety, security, and high quality” of Japanese products and products produced overseas using Japanese technologies.
The purpose is to enhance customer value in Japan and overseas and promote the sophistication of SFC by recommending SFC-related equipment.
Especially overseas, we will improve the recognition and reliability of these recommendations, and create customer value that will serve as the basis for enabling sales at an appropriate price.
Contribute to safe and secure food production
Contribute to the reduction of environmental load (saving water, reducing energy consumption, etc.)
Improve business profitability through high functionality (including energy saving and labor saving)
Open application/selection system and fairness (Selection is made by a third-party organization consisting of external experts, and no preferential treatment is given to members.)
Use the same standards both overseas and domestically (Expansion of overseas business support, including publicizing [Made by Japan])
To improve facility-type primary industrial equipment, inspection equipment, etc. by setting appropriate recommendation standards
To promote overseas (Asia) sales by increasing the added value of target products through improving the recognition of recommendation logos
To contribute to the improvement of Asian eating habits by disseminating the FFSA recommendation standards in Asia and providing high value-added food
We are happy to introduce the selection results of recommended products by FFSA in 2021 and 2022. These products meet the standards set by FFSA and are recommended as having high quality. In this project, the selection of recommended products from the submitted candidates were carried out from a fair standpoint by the selection committee consisting of outside experts.
The selection committee consists of the following five experts.
Committee Chairman Toyoki KOZAI Honorary professor, Chiba University
Committee member Daisuke KITAZAWA Professor, University of Tokyo
Committee member Katsumi SUZUKI Professor, Shizuoka University
Committee member Akira NUKAYA Honorary professor, Shizuoka University
Committee member Toru MARUO Chairman, Institute for Horticultural Plant Breeding
(※) From 2023, we will set recommendation fields other than the above and expand the scope.
Selected recommended products will be marked with the following “FFSA recommendation mark” to indicate that they are recommended by FFSA.
FFSA recommendation mark:
With this as “proof of safety, security, and high quality,” we will raise the recognition and reliability of recommended products, especially overseas, and create customer value that will serve as the basis for sales that maintain a fair price.
FFSA will contribute to the construction of safe and secure smart food chain in Japan and overseas, and by increasing its value, we will work on recommendation businesses with the aim of improving the eating habits of the world, especially in Asia.
Future Food System Association (FFSA)
Nihonbashi CET Building F2
28-4, Higashinihonbashi 2-chome, Chuo-ku, Tokyo 103-0004, Japan